GVA Asset Management

Manage client assets smarter, faster, and better by leveraging GVA Asset Management.

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Access Proprietary Research &
In-house Asset Management Models Built for GVA Advisors

Headquartered in Berwyn, PA, our full-time, in-house team is dedicated to helping you manage client asset allocation, integrate industry-leading research, and report audited performance – without having to put in the hours yourself.

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Industry Experts on Speed Dial

Join GVA’s Select Advisor Group and meet monthly with experts in the industry to discuss current market conditions, asset allocation strategies, and insights on the global economy.

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Leverage our operations team to run comparison reports, gather client information, establish and maintain accounts, populate paperwork, process requests, track notifications, set up client portals, track RMDs, and more!

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Integrated Technology That Works for You

Accessing audited performance has never been easier. Whether you’re looking for monthly, quarterly, or annual reports, our team delivers what you need, when you need it.

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GVA advisors are set up with fully integrated data feeds with Orion Advisor Services and access to Orion Risk Intelligence. Plus, utilize your full Salesforce license with custodian data feeds to streamline communications between GVA Asset Management and your office.

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Investment Models Designed for Your Clients

Our team manages a variety of investment models for our advisors to choose from ranging from all-stock to fully diversified allocations.

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Our rebalancing and model change materials provide full visibility into our strategies to help you better communicate key allocation updates with your clients. All of this is managed with easy, all-in pricing and no additional ticket charges.

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ETF & Blend Models

10% Equity / 90% Fixed Income

The Conservative strategy provides the lowest risk-for-return option. It focuses on ultra-low risk to help provide preservation of capital through a heavy weighting to fixed income. It is most appropriate for investors who are primarily risk averse and have a very short-term time horizon, generally less than five years.

This strategy will generally provide more income than growth and is more suitable for investors who desire a steady stream of income over any expectation of capital appreciation. The portfolio in this strategy generally holds cash and cash equivalents and high-quality fixed-income instruments.

The Conservative strategy is generally allocated to 10% equity and 90% fixed income.

25% Equity / 75% Fixed Income

The Moderate strategy is designed to provide more stability and less risk. It is meant for an investor who is drawn away from average risk.

It provides a tilt towards conservative for the investor who seeks the stability of fixed income over the variability of equity. Therefore, this strategy allocates higher weight to fixed income versus equity growth investments.

The Moderate strategy is also more suitable for short to intermediate-term investors, generally with a time horizon of five years. True North is generally allocated to 25% equity and 75% fixed income.

50% Equity / 50% Fixed Income

The Balanced strategy is a mix of equity and fixed income across the growth and income spectrum. This strategy is more suitable for an average longer-term risk tolerance, not too aggressive but not too conservative.

It is meant for investors with an intermediate to a longer time horizon, generally in the 5 to 10-year range. The overall goal of this strategy is to provide both capital appreciation and income generation.

Investors who seek this strategy are attracted to the balance of risk for the return they receive. The Balanced strategy is generally allocated to 50% equity and 50% fixed income.

75% Equity / 25% Fixed Income

The Growth strategy is intended for those who desire a higher level of risk, yet still prefer to remain slightly below the highest level of risk. The focus of this strategy is long-term capital appreciation over a longer-than-average time horizon, generally in the 5 to 10-year range. Someone in this strategy can expect above-average volatility as the market rises and falls.

However, the volatility will most likely be dampened compared to a riskier model due to a slightly higher weight to fixed income.

The Growth strategy is generally allocated to 75% equity and 25% fixed income.

90% Equity / 10% Fixed Income

The Aggressive strategy is suitable for those comfortable taking on the highest level of risk, have a long-term horizon (generally 10+ years), and do not need immediate access to the money invested. The investment objective is the appreciation of capital rather than the safety of principal or income generation.

This more aggressive strategy invests in positions primarily held in stocks, ETFs, and stock mutual funds along with a small weight to bond mutual funds and/or bond ETFs.

The Aggressive strategy is generally allocated to 90% equity and 10% fixed income.

Meet the
Investment Committee

The GVA Way

Learn more about GVA Marketing Through the GVA Podcast Series, The GVA Way.

Advisor Edge: The GVA Way – Episode 5

Advisor Edge: The GVA Way – Episode 5

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Advisor Edge: The GVA Way – Episode 6

Advisor Edge: The GVA Way – Episode 6

Advisor Edge: The GVA Way – Episode 6
Kenny D

GVA’s Asset Management Team puts together timely, informative bulletins during periods of increased market stress. I find these to be substantive, enlightening, and appreciate their effort to provide Advisors the information they need to successfully run their practice and respond to clients in an informed way.

Kenny D , CFP®, MSFS, ChFC®, CDFA, CKA®, GVA Advisor, Oklahoma

The GVA Asset Management team’s knowledge and expertise of markets is invaluable. Their timely communications keep me informed, so I can not only stay on top of the ever-changing market landscape, but can also focus on servicing my clients and growing my business.

Michael D. , ChFC,GVA Advisor,Pennsylvania
Chuck B

GVA has helped us grow in many ways, especially when it comes to asset management. We work closely with the GVAAM team and plug into some of their in-house asset management practices, which has streamlined our practice and been very helpful. So without a doubt, GVA has helped us grow.

Chuck B. , ChFC®, CLU, GVA Advisor, Minnesota
*LPL Financial offers a program called the RIA Hybrid Investment Performance Oversight (HIPO) program. This is a structured program designed to allow RIAs an opportunity to have performance of investment models verified by an independent, third party auditor to allow their performance to be reviewed and approved in a controlled manner for public distribution. HIPO ensures that performance advertising materials are in line with the Investment Advisors Act of 1940 206(4) as well as LPL’s supervisory duties for the validation of performance computations, assets under management, composite, investment suitability and RIA record keeping requirements.

In order to comply with the HIPO program, an RIA must engage an LPL-approved performance verification firm to perform an initial review and an annually recurring review of their performance advertising. Great Valley Advisor Group engaged the services of Alpha Performance Verification Services after confirming with LPL they are an approved firm. Alpha Performance Verification Services reviewed all GVA Asset Management performance, calculations and results for calendar years 2017, 2018, 2019, 2020, and 2021 and has confirmed that GVA Asset Management meets the requirements of the HIPO program on a firm-wide basis. A compliant presentation of GVA Asset Management’s results and a verification letter from Alpha Verification Services is attached here.